Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing

Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing

4.11 - 1251 ratings - Source



In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.It attempts to answer the research question by conducting interviews with 44 managers of small to Malhotra, Lee and The paper integrates three ... and financial analysis on the persona#39;s self-perceived mastery of the brand management role.


Title:Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
Author: Akkucuk, Ulas
Publisher:IGI Global - 2014-10-31
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA