Building Global Biobrands

Building Global Biobrands

4.11 - 1251 ratings - Source

Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech networks. 10, 000 first printing.... cell vs. germ cell, 42 Genetically modified (GM), 26-27, 99 Genetic information, 41a€”42 Genetics/genomics, 47, 110. ... 75, 88, 158, 226 Augmentin (submarine patents), 191 DTC spending, 275 Epivir (BioChem), 56, 159 European hurdles, anbsp;...

Title:Building Global Biobrands
Author: Françoise Simon, Philip Kotler
Publisher:Simon and Schuster - 2003

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